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Digital Product Business Case Development for Product Professionals

Driving Digital Product Investment Decisions

Product managers and other product professionals face special challenges in developing business cases. Whether you’re pitching a new product or taking an existing one to the next level, this course will give you the knowledge and skills necessary to create winning business cases and confidently pitch them to decision-makers.

This course describes a step-by-step process for converting a Lean Canvas into a compelling business case. As a course participant, you will get:

1. Free access to a video course on creating Lean Canvases

2. Access to templates and examples

3. Two hours of free follow-up coaching


Your Instructor


Greg Prickril
Greg Prickril

I am a software product management consultant, coach and trainer specializing in the intersection of software product management with disciplines such as Scrum, Lean and Design Thinking. In a career spanning over 15 years, I have delivered multiple releases of enterprise software products on three continents at IBM, Microsoft and SAP.

I have been a guest speaker to MBA students at the University of Mannheim and the Graduate School of Management, St. Petersburg University.

I am an American living in Heidelberg, Germany, and available worldwide.

I believe that product management should execute corporate strategy at the product/solution level. My passion is helping organizations realize the benefit of the product management discipline. Whether assessing product management organizational maturity, helping organizations ship great products or providing training end workshops, I am dedicated to generating business results for my clients.

You can reach me via my site or e-mail (greg@prickril.com).


Class Curriculum


  Validation Phase
Available in days
days after you enroll
  Follow-up Phase
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days after you enroll
  Live Course Slides
Available in days
days after you enroll
  Case Study Files
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!